Webinar: Outreach Strategies to Promote Thoughtful Consumption | Region 10 | US EPA

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Webinar: Outreach Strategies to Promote Thoughtful Consumption

About This Speaker Series

As part of our Materials Management Through Sustainable Consumption Webinar Series, we invite guest speakers to share their views on sustainable consumption to get participants thinking and talking about new strategies for achieving our environmental goals.

Please note the opinions, ideas, or data presented by non-EPA speakers in this series do not represent EPA policy or constitute endorsement by EPA.


Contact: Viccy Salazar
(salazar.viccy@epa.gov), 206-553-1060

This webinar was offered as part of the Materials Management Through Sustainable Consumption Webinar Series.

Realizing the role consumption plays in reaching local climate planning goals, some cities are experimenting with outreach strategies to promote thoughtful consumption. This webinar focused on what two Oregon cities, Portland and Eugene, have discovered are innovative practices to promote thoughtful consumption. The speakers also discussed the link to emerging trends in climate communications and share tips for utilizing social marketing strategies to make outreach campaigns more effective.


Tuesday, February 12, 2013


Babe O’Sullivan works for the City of Eugene as the Sustainability Liaison, supporting sustainability initiatives both for the city as an organization and the broader community. Her work covers a wide range of topics including climate action planning, land use and transportation, energy efficiency and solid waste and recycling. She also provides staff support for the Eugene Sustainability Commission. Previously, Babe worked for the City of Portland’s Bureau of Planning and Sustainability as a program coordinator for the Solid Waste and Recycling Program. Responsible for long range strategic planning and policy development, she led the design and launch of the Portland Composts! Program, a commercial food scrap collection program for Portland businesses. She holds an MBA from the University of California, Berkeley and an undergraduate degree in environmental policy from the University of California, Davis.

Alicia Polacok has worked at the City of Portland for 10 years, where she is part of the residential outreach team, engaging Portlanders through events, tabling, social media and publications. She works on the curbside collection program, which includes every other week garbage and weekly composting and recycling; neighborhood cleanups; and Be Resourceful, a thoughtful consumption campaign that focuses on thinking differently about our relationship with our stuff. She is a member of the Oregon Chapter of Reuse Alliance and participated in the planning committee for the national reuse conference held in Portland in 2012. Alicia is part of an effort to meet the City's goal to stop growth in the waste stream and to raise the recycling rate to 75 percent by 2015.

Leslie Carlson has worked in marketing and communications for 25 years. Her experience includes serving as the Deputy Director of Communications for Oregon Governor John Kitzhaber, as a Senior Communications Advisor for PacifiCorp, and as the Oregon Press Secretary for the 1996 presidential re-election campaign. In 2000, she founded her own firm, which has helped over 100 clients clustered in the green business, green building, renewable energy, cleantech and sustainability sectors. Carlson is a member of Multnomah County’s Advisory Committee on Sustainability and Innovation and a board member for the Council for Responsible Sport.

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URL: https://yosemite.epa.gov/r10/ECOCOMM.NSF/Climate+Change/consumption_webinar_021213

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