Project Title & Description
Indoor Environments/EnviTobacco Smoke
This award will fund a media outreach campaign that will improve the indoor air quality of targeted communities. The campaign will be directed at Native American smokers in two communities, one rural and one urban area with a large Native American population. The message of the campaign will be to encourage parents not to smoke when their children are in the car. The broader message of the campaign will be to make Native American parents aware that second hand smoke is harmful to children. Funding will be used to print and purchase bumper stickers, flyers and posters that will be distributed at powwows, schools, medical clinics and other venues. Some funds will also be used to copy and distribute to media outlets existing videos and audio tapes from a previous media campaign targeting Native American smokers. This activity is directed at Native Americans because Native Americans have a higher rate of smoking than any other ethnic group in the U.S.