Environmental Economics

Pricing Environmental Health Risks: Survey Assessments of Risk-Risk and Risk-Dollar Trade-offs

This paper develops a methodology for measuring the values that individuals place on morbidity risk reductions and applies it to the measurement of the benefits from reducing the risks of contracting chronic bronchitis. The survey methodology involves the use of an iterative computer program that presents respondents with a series of pairwise comparisons which are individually designed to measure respondents' marginal rates of substitution for chronic bronchitis risk reduction. The approach is innovative in that it measures the rates of tradeoff for chronic bronchitis risk reduction in terms of the risk of an automobile accident fatality, as well as in dollars. Since it generates estimates for each individual, it can reveal distributions of benefit measures rather than simply a population mean estimate.

This paper summarizes the results of the other study linked above under List of all reports in the Series.

  • Keywords

    1. Benefits Analysis
    1. Benefits Analysis - Valuation
    1. Benefits Analysis - Valuation - Stated Preference
    1. Benefits Analysis - Valuation - Stated Preference - Non-contingent Valuation
    Environmental Media:
    a. Air
    a. Air - Tropospheric
    Viscusi, W. Kip
    Magat, Wesley A.
    Huber, Joel
    EPA Project Officer/ Manager:
    Carlin, Alan
    Geographic Area:
    Greensboro (NC), North Carolina
    Study Purpose:
    Empirical Application, Methodology Development & Evaluation
    Report Series:
    Valuing Chronic Morbidity Damages
    Inventory Record #: EE-0398A
    List of all reports in the Series:
  • Participating Organizations

    Research Organization:

    Northwestern University and Duke UniversityAddress:
    City: State: ZIP:
    Phone: Fax:
    Funding Organization:
    Environmental Protection Agency, Office of Policy, Planning and EvaluationAddress:
    City: State: ZIP:
    Phone: Fax:
  • Report Details
    Number of Pages:
    Grant/Contract #:
    CR814478-01 and CR-814388-01
  • How to Obtain Report

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