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EPA takes environmental message to Hispanic communities

Release Date: 09/28/2007
Contact Information: Dave Bary or Tressa Tillman at 214-665-2200 or r6press@epa.gov; En español: Lina Younes at 202-564-9924 or younes.lina@epa.gov

Wal-Mart to distribute free, pollution prevention DVD to Spanish-speaking customers

(Dallas, Texas – September 28, 2007) Small changes in our lives can make a big difference in our environment if we all get involved. That’s a common theme among advocates for healthier, greener living, and the Environmental Protection Agency is working to make sure it’s a message that can be understood in any language.

Beginning October 1, 150,000 free copies of a Spanish-language DVD created by EPA will be distributed at more than 400 select Wal-Mart stores across the nation. The DVD is entitled “Chucho Salva el Dia” and provides information to Spanish-speaking communities on how to assist in improving the quality of stormwater by minimizing pollution caused by daily household and work activities.

“We all have a stake in the quality of our water,” said EPA Regional Administrator Richard E. Greene. “Ensuring the sustainability of our nation’s waters is not just an EPA challenge -- it is everyone’s challenge. We’re glad to see leading companies like Wal-Mart rising to the challenge and urging others to do the same.”

The DVDs are being distributed by Wal-Mart as part of their local Personal Sustainability Project Challenge, which coincides with Hispanic Heritage Month and encourages people to select an action they are willing to commit to improve their efforts towards sustainability.

The Chucho Salva el Dia DVD was developed by the EPA Region 6 office in Dallas as a tool to provide environmental awareness on stormwater pollution issues to Spanish-speaking communities. To date, EPA has distributed 3,000 copies to schools, environmental organizations and government agencies. EPA is working toward nationwide distribution through partnerships with businesses like Wal-Mart and other groups.

The DVD will be available at Wal-Mart stores throughout October. Additional information on Chucho Salva el Dia is available at http://epa.gov/region6/6xa/water.htm.

To learn more about activities in EPA Region 6, please visit http://www.epa.gov/region6.

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