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Something New to Look for at the Auto Show SmartWay: EPA's Logo for Fuel Efficient Vehicles

Release Date: 01/23/2009
Contact Information: Bonnie Smith, 215-814-5543, smith.bonnie@epa.gov

PHILADELPHIA (January 23, 2009) - - Driving a vehicle that is fuel efficient produces fewer greenhouse gases and can save you money. Driving a fuel efficient vehicle also reflects well on its owner - - especially these days with growing concerns about climate change.

EPA is launching the SmartWay new leaf campaign, because SmartWay can help change the way America drives.

"Most Americans know they can find energy efficient products if they look for the blue Energy Star. Now, EPA wants to make it easier for you to identify environmentally friendlier cars and trucks, too," said EPA's regional Air Protection Division Director Judith M. Katz.

The national campaign features broadcast, radio, and print public service announcements to help consumers buy smart by looking for the SmartWay logo on cars and trucks when shopping for a new or used vehicle. Nearly 20 percent of all vehicles are fuel efficient enough to be SmartWay-certified.

To inform your readers and viewers about SmartWay, include one of the recently developed public service announcements in your 'going green' news segments. For print see http://www.epa.gov/smartway/vehicles/documents/reflects-well-psa-ad.pdf. For radio and television public service announcements go to www.epa.gov/smartway and look for the 'new leaf campaign.'

For more on SmartWay certified cars and trucks, leaf through our website at www.epa.gov/smartway.