Webinar: Social Marketing for the Environment | Region 10 | US EPA

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Webinar: Social Marketing for the Environment

Questions?

Contact: Viccy Salazar
(salazar.viccy@epa.gov)
206-553-1060

About this webinar series

EPA's Consumption and the Environment webinar series is designed to provide information and resources to increase understanding of the issues associated with sustainable consumption and to support those who want to reduce greenhouse gas (GHG) emissions and create more sustainable patterns of consumption in their communities. This year-long webinar series focuses on helping regulators and environmental management experts gain better understanding of individuals' and organizations' consumption patterns and motivations. This understanding should provide interesting insights for communities, organizations and individuals seeking to reduce their GHG emissions, wastes and other environmental impacts through a focus on sustainable consumption.

The series presents information and practices for improving source reduction, an important issue for communities. Source reduction minimizes the quantity and toxicity of materials that later need to be disposed of and is identified under RCRA as a key strategy for achieving our environmental goals. Source reduction also helps to reduce GHG emissions, which are regulated pollutants under the Clean Air Act. EPA recently released a report, Opportunities to Reduce Greenhouse Gas Emissions through Materials and Land Management Practices (PDF) (98pp, 1.5MB), showing that over 40 percent of the GHG emissions in the United States can be attributed to the life-cycle impacts associated the manufacture, distribution, sale, use and disposal of the goods and food we consume.

We invite guest speakers to share their views on sustainable consumption to get participants thinking and talking about how our choices can impact the environment. Please note the opinions, ideas, or data presented by non-EPA speakers in this series do not represent EPA policy or constitute endorsement by EPA.

Offered as part of the Consumption and the Environment webinar series coordinated by EPA Region 10 and the West Coast Climate and Materials Management Forum

When: Tuesday October 25, 2011, 9:30 to 11:00 am PDT (12:30 to 2PM EDT)

Register: https://www1.gotomeeting.com/register/928518465 Exit EPA Disclaimer

Summary: In this session, we will explore tools and concepts about social marketing for the environment. You will hear about how social marketing can be used to address sustainable consumption. Additionally you will hear about the research leading to the development of Portland’s Be Resourceful campaign (www.portlandonline.com/bps/beresourceful). These discussions will provide you with an understanding of how messaging can be used to inspire individuals to think differently about how they consume goods and make decisions. Speakers: Nancy Lee, Social Marketing Services, Inc. and J Lauren Norris, Bureau of Planning and Sustainability (Portland)

EPA's Consumption and the Environment webinar series is designed to provide information and resources to increase understanding of the issues associated with sustainable consumption and to support those who want to reduce greenhouse gas (GHG) emissions and create more sustainable patterns of consumption in their communities. This year-long webinar series focuses on helping regulators and environmental management experts gain better understanding of individuals' and organizations' consumption patterns. This understanding should provide interesting insights for communities, organizations and individuals seeking to reduce their GHG emissions, wastes and other environmental impacts through a focus on sustainable consumption.

Speakers:

  • Nancy Lee – President, Social Marketing Services, Inc.
    As President of Social Marketing Services, Inc. since 1993, Nancy Lee has been a consultant for more than 100 non-profit and public sector agencies and has participated in the development of more than 100 social marketing campaign strategies. She has more than 25 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Strategic Marketing Planning. She received her MBA with a major in marketing from the University of Puget Sound, and her Bachelor of Science in Education from the University of Illinois.
  • Lauren Norris – Manager of the Residential Outreach and Involvement Sustainability Team, Bureau of Planning and Sustainability (Portland)
    The team engages residents on recycling, thoughtful consumption, climate change, equity and social sustainability. Ms. Norris also runs the regional Master Recycler Program.
How to participate
  • Register once for the entire series at https://www1.gotomeeting.com/register/928518465.
  • You must be able to view presentations via your computer and listen to the audio portion by telephone or through your PC speakers.
  • Registered participants will be able to connect to the web link provided in the reminder e-mail that will be sent to you 2 days in advance of the call date.
  • Set your screen resolution to 1024 X 768.

For PC-based Users

  • Required: Windows® 2000, XP, 2003 Server or Vista
  • Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)
  • Internet Connection Required: Cable modem, DSL or better recommended
  • Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users

  • Required: Mac OS® X 10.4 (Tiger®) or later
  • Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
  • Internet Connection Required: Cable modem, DSL or better recommended
  • Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP Streaming Audio

  • Required: Fast Internet connection (384 kbps or more recommended)
  • Required: Microphone (for VoIP) and speakers (for streaming audio only) - USB headset recommended for VoIP users.

If you are unable to access the webinars live, full-length recorded versions will be posted on this website.

Let us know how the webinar went!


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URL: http://yosemite.epa.gov/R10/ECOCOMM.NSF/Climate+Change/consumption-webinar-oct25

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