Standard: Title Tag
On this page
Definitions
The <title> element provides the text used by search engines and browser bookmarks as the page title. It appears at the very top of the window, but does not appear in the body of the page.
Content requirements
- Every page must include a <title> element unique to that page.
- For pages other than area home page, the title element contains exactly three parts that appear in this order (specific to general):
- the name of the page (if helpful to the reader, combine overarching concepts with the literal name of the page)
- the relevant area name
- "US EPA"
- For area home pages, the title element contains exactly two elements that appear in this order (specific to general):
- the relevant area name
- “US EPA”
- Do not include anything else in the title element.
- Use plain language
- Avoid abbreviations and acronyms
- Separate the parts with " | " – note the space on either side of the | vertical bar character.
- Use initial capital letters instead of all upper or lower case (except for “US EPA”)
Examples
- Air Programs | Region 9 | US EPA
- Where You Live | Beaches | US EPA
- Frequent Questions | Management of Scrap Tires | US EPA
Full Metadata about this standard
Name Title Tag
Tracking number NT00000000
Type Standard
Required or Recommended Required
Effective date 09/28/2005
Date approved 07/01/2011
Category Area Setup, Page Elements
Web Council review by 07/01/2013 (or earlier if deemed necessary by the Web Council)
Governing Policy Web Governance and Management (PDF) (4 pp, 339K, About PDF)