Standard: Page Names
Brief description
(see the full document below for details)
The page name, or page title, tells the reader what that specific page is about.
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Definitions
The page name visually begins the main body of the page. The term "page name" is generally used rather than "page title" to avoid confusion with title tags.
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Content requirements
- The page name should clearly indicate the page's topic. Viewers coming to the page straight from a search engine should be able to understand where they are within epa.gov by reading the area name and the page name. Keep in mind that many viewers will not see the breadcrumbs; breadcrumbs are not sufficient by themselves to provide context.
- The page name must either match or closely correspond to the text used in the <title> tag and the last breadcrumb.
- On area home pages, do not provide a page name, because it would be redundant with the area name. On pages other than the area home page, provide a page name unless a good reason exists why one is not needed.
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Style requirements
- Use the formatting provided in the template. Do not change the justification, size, or other attributes; change only the text to reflect the page's subject.
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Related governance documents
EPA
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Non-EPA
None
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Full Metadata about this standard
Name Page Names
Tracking number NT00000000
Type Standard
Required or Recommended Required
Effective date 03/22/2002
Date approved 03/13/2006
Category Page Elements
Web Council review by 10/19/2008 (or earlier if deemed necessary by the Web Council)
Governing Policy Web Governance and Management (PDF) (4 pp, 339K, About PDF)
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